From Wikipedia, the free encyclopedia
Claussen pickles are a brand of pickled cucumber. The brand is based in Woodstock, Illinois, and is sold by Kraft Foods. In contrast to many other brands, Claussen pickles are uncooked, and are typically found in the refrigerated section of grocery stores.
Claussen is advertised as having superior crunchiness to other brands. In a 1992 television commercial, Claussen pickles were shown to snap under pressure, whereas unidentified competing brands merely bent without snapping. In response, Vlasic Foods Inc. submitted a complaint to an advertising industry tribunal, claiming that the commercial was unfair and misleading. Ultimately, however, the claims of Claussen were upheld by the tribunal.
Claussen pickles come in several varieties:
- Kosher Dills (whole, halves, spears, mini dills, and sandwich slices)
- Bread 'N Butter (chips and sandwich slices)
- Deli Style Hearty Garlic (sandwich slices and wholes)
- New York Deli Half Sours (wholes)
- Burger Slices
- ^ http://local.yahoo.com/info-17202751-claussen-pickle-company-woodstock
- ^ "After Years of Trial and Error, A Pickle Slice That Stays Put". The Wall Street Journal. 1998-10-06. http://online.wsj.com/article/SB907632698224984000.html?mod=googlewsj.
- ^ http://brands.kraftfoods.com/claussen/bn/c_SeetheDifference/SeeTheDifference
- ^ "Hold the Pickles; Counsel Adds a Twist To Vlasic vs. Claussen". New York Times. 1992-05-30. http://www.nytimes.com/1992/05/30/business/company-news-hold-the-pickles-counsel-adds-a-twist-to-vlasic-vs-claussen.html.
- ^ "Chew on This: Crunch Comes To Foods from Soup to Pickles". The Wall Street Journal. 1997-04-02. http://online.wsj.com/article/SB859933825828483500.html?mod=googlewsj.
- ^ http://brands.kraftfoods.com/claussen/bn/c_Varieties/c_Varieties
- ^ "Taster's Choice: Claussen wins raves in relish challenge". The San Francisco Chronicle. 2008-06-18. http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2008/06/18/FDEJ116848.DTL.