||This article is written like a personal reflection or essay rather than an encyclopedic description of the subject. (September 2009)|
||The examples and perspective in this article deal primarily with India and do not represent a worldwide view of the subject. (November 2010)|
Matrimonial sites are specially popular in India and among Indians settled overseas, as an alternative to the traditional marriage broker. In 2006, the business of organized marriages in India was worth INR 10 billion. A general study has shown that young men and women in India generally do not feel any compulsion to date since dating has not been a part of the culture historically, and love is often taken to be the total mutual dedication that comes after marriage.
Matrimonial sites register users, after which they are able to upload their profile onto a searchable database maintained by the website. Those users looking to find suitors search the database with customised searches that typically include nationality, age, gender, availability of photograph and often religion, geographic location and caste (mainly for websites based in India).
A service provider may use registration profiles to filter preferences and may run several different portals aimed at e.g. users belonging to a particular caste or religion.
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