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Max Azria

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Max Azria
BornJanuary 1, 1949 (1949-01-01) (age 61)
Tunisia
NationalityFrench
LabelsBCBGMAXAZRIA

BCBGMAXAZRIA Runway
Hervé Léger

Max Azria

Max Azria (born January 1, 1949) is a French fashion designer of Tunisian descent who founded the contemporary women's clothing brand BCBGMAXAZRIA. Azria is also the designer, chairman and CEO[1] of BCBGMAXAZRIA Group, a global fashion house that encompasses over 22 brands.[2]

Contents

Background

Born in Sfax, Tunisia,[3] Azria began his fashion career in Paris, France, where he designed a line for nearly 11 years before moving to Los Angeles, California, in 1981.[4] Azria launched BCBGMAXAZRIA in 1989.[5] BCBGMAXAZRIA is named for the French phrase "bon chic, bon genre," a Parisian slang meaning "good style, good attitude".[6]

Company

Azria was inducted into the Council of Fashion Designers of America (CFDA) in 1998.[7] In that same year, Azria acquired the Hervé Léger fashion house.[8] In early 2007, Azria relaunched the Hervé Léger label with his own designs.[9] Kate Bosworth,[10] Rachel Bilson[11] and Kate Winslet[12] have worn the label for red carpet events.

Azria also maintains two eponymous designer collections, Max Azria Atelier and Max Azria. Launched in February 2004, Max Azria Atelier[13] is a collection of couture gowns created for celebrity clients and red-carpet events. Sharon Stone,[14] Halle Berry,[15] Fergie[16] and Alicia Keys[17] have worn the label on the red carpet. In February 2006, Azria debuted Max Azria,[18] which offers more directional designs. Angelina Jolie wore Max Azria to the 2009 Screen Actors Guild Awards[19] and the 2009 Critics Choice Awards.[20]

In 2008, Azria launched a young contemporary collection called BCBGeneration.[21] In June 2009, Azria teamed up with Miley Cyrus to create a junior line for Wal-Mart called Miley Cyrus & Max Azria.[22].

Azria's wife, Lubov Azria, acts as creative director for the company.[23]

Awards and honors

Azria has received many awards throughout his career such as the Wells Fargo Century Fashion Achievement Award at the 2007 L.A. Fashion Awards[24] and the 2008 Fashion Excellence Award at the 33rd Annual Dallas Fashion Awards.[25] He received the latter in recognition of the successful relaunch of his Hervé Léger brand.

References

  1. ^ Mustafa, Nadia (Fall 2006). "Bon Business", Time Style & Design, 81.
  2. ^ Edelson, Sharon (June 3, 2009). "Miley Cyrus, Max Azria Sign Deal With Wal-Mart To Launch Line", Women's Wear Daily, 12.
  3. ^ Mustafa, Nadia (Fall 2006). "Bon Business", Time Style & Design, 82.
  4. ^ Mustafa, Nadia (Fall 2006). "Bon Business", Time Style & Design, 82.
  5. ^ Mustafa, Nadia (Fall 2006). "Bon Business", Time Style & Design, 81.
  6. ^ Mustafa, Nadia (Fall 2006). "Bon Business", Time Style & Design, 81.
  7. ^ Baker, Ashley (February 17, 2009). "Loving Max More Than Ever", The Daily, 20.
  8. ^ Baker, Ashley (February 17, 2009). "Loving Max More Than Ever", The Daily, 20.
  9. ^ Baker, Ashley (February 17, 2009). "Loving Max More Than Ever", The Daily, 20.
  10. ^ Barnes, Bronwyn & Scott, Debra.: [1],InStyle.com, Retrieved on 2009-06-03.
  11. ^ [2],InStyle.com, Retrieved on 2009-06-03.
  12. ^ Wilcox, Debra.: [3], DailyMail.co.uk, Retrieved on 2009-06-03.
  13. ^ Mustafa, Nadia (Fall 2006). "Bon Business", Time Style & Design, 81.
  14. ^ Rubenstein, Hal (May 2006). "The Look of Max Azria Atelier", InStyle, 152
  15. ^ Souter, Ericka & Dowd, Kathy Ehrich (September 4, 2006). "Red Carpet Ready", People, 119.
  16. ^ Souter, Ericka & Dowd, Kathy Ehrich (September 4, 2006). "Red Carpet Ready", People, 120.
  17. ^ Souter, Ericka & Dowd, Kathy Ehrich (September 4, 2006). "Red Carpet Ready", People, 120.
  18. ^ Decarlo, Lauren (February 2, 2006). "New Name for BCBG Max Azria Collection", Women's Wear Daily,14.
  19. ^ [4],usmagazine.com, Retrieved on 2009-06-03.
  20. ^ Scharf, Lindzi.:[5] instyle.com, Retrieved on 2009-06-03
  21. ^ Medina, Marcy (January 7, 2008). "BCBG Merges Two Lines to Form BCBGeneration", Women's Wear Daily, 12.
  22. ^ Edelson, Sharon (June 3, 2009). "Miley Cyrus, Max Azria Sign Deal With Wal-Mart To Launch Clothing Line", Women's Wear Daily, 1.
  23. ^ Zelevansky, Nora (August 2007). "Lubov Azria; On Schedule", C Magazine,30.
  24. ^ Medina, Marcy (November 1, 2007). "L.A. Fashion Awards Honors Winners", Women's Wear Daily, 14.
  25. ^ Haber, Holly (October 31, 2008). "Azria Honored at Dallas Fashion Awards", Women's Wear Daily, 11.

External links

 

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