|Type||Subsidiary of PepsiCo|
|Headquarters||Mexico City, Mexico|
Sabritas is a Mexican snacks company.
Sabritas was founded in 1943 by Pedro Marcos Noriega as Golosinas y Productos Selectos in Mexico City. It produced and sold potato chips, corn chips and snacks, however it relied on a small distribution network which was mostly bicycle-based. The name is a contraction of Sabrosas y Fritas, which means Tasty and Fried in Spanish.
It has also several local products such as Crujitos, Poffets, Rancheritos and Sabritones.Sabritas controls around 80% of the Mexican snacks market, while the company's main competitor, Grupo Bimbo's Barcel has 12% of it.
In 1982, in the middle of the Latin American debt crisis it created Sonric's as a way to expand its product line with candies and as a response to lowered demand because of the contraction of economic power. The brand is known because of its mascot, a wizard (known as El Maguito Sonrics) and it's pretty popular among kids.The brand was so successful that later expanded to other markets that did not fit well in Sonric's' such as dry powder mixes and flavored water, so it was decided to create Alegro Internacional, a new division of Pepsico to fit these.