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definition - Sierra_Mist

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Sierra Mist

                   
Sierra Mist
The Sierra Mist logo (Aug 2010 - present)
Type Lemon-lime soft drink
Manufacturer PepsiCo
Country of origin  United States
Introduced 1999
Color Clear
Flavor Lemon-Lime
Variants Sierra Mist Natural, Diet Sierra Mist, Sierra Mist Cranberry Splash, Diet Sierra Mist Cranberry Splash, Diet Sierra Mist Ruby Splash
Related products Sprite, 7 Up

Sierra Mist is a lemon-lime flavored soft drink, The new formula, branded as Sierra Mist, was introduced by PepsiCo in 1999, replacing Slice and Storm, and eventually became available in all United States markets by 2003. PepsiCo owns the rights to the similar 7 Up and Coca-Cola's Sprite brand outside the U.S. and therefore has not yet introduced Sierra Mist in international markets.[1]

Contents

  History

  20-ounce bottles of Sierra Mist Natural (left) and Sierra Mist Cranberry Splash (right)

Following initial test marketing, PepsiCo first introduced Sierra Mist in 1999,[2] replacing similar soft drinks such as lemon-lime Slice and the test-marketed Storm.[3] The selection of the name "Sierra Mist" was based on favorable market research involving 2,000 people. "Sierra Mist" was selected from over 1,000 possible names. It is worth noting that "Sierra" had previously been a proposed name for what became the original (10% juice-formula, lemon-lime) Slice in 1984.[4] Diet Sierra Mist was also introduced in 2000, and sales of both diet and original Sierra Mist totaled $100 million in its first year of production.[1]

At the time of its launch in 1999, Sierra Mist was only distributed in certain regional markets, due to bottling and distribution agreements between Pepsi Bottling Group and 7 Up parent company Cadbury Schweppes. The PepsiCo bottlers continued to bottle 7 Up until existing agreements with Cadbury Schweppes expired in January 2003, at which point its distribution was expanded nationwide in the U.S.[5] In 2004 the beverage had surpassed 7 Up on the basis of annual retail sales, placing it as the 2nd most-purchased lemon-lime soft drink in the U.S. (Sprite being the 1st).[1][6]

In 2005, Diet Sierra Mist was renamed Sierra Mist Free, intended as a descriptor of the beverage being "free of" sugar, calories, carbohydrates and caffeine.[7] This name change was reverted back to the original name, Diet Sierra Mist, in November 2008.[8] In late 2006, PepsiCo introduced Sierra Mist Cranberry Splash. It was only available during the Winter holiday season. Cranberry Splash returned in the fall and winter of 2007, 2008, 2009, 2010 along with Diet Sierra Mist Cranberry Splash.[9] In May 2007 Sierra Mist Lemon Squeeze was introduced. This limited edition featured a higher concentration of lemon flavor and was only available through September 2007.[10]

Sierra Mist can and bottle labels were redesigned as a part of Pepsico's broader redesign of its core carbonated soft drink brands in 2008, with Sierra Mist Free reverting back to the Diet Sierra Mist name in the process.[11] The Sierra Mist logo was later redesigned again in March 2010 with a typeface similar to that of the current Pepsi design. Sierra Mist underwent a more significant rebranding in August 2010, in response to shifting consumer preferences towards products made with natural ingredients - according to beverage industry and general news media reporting at the time.[8][12] On August 29, 2010, Sierra Mist was replaced with Sierra Mist Natural, although the original Sierra Mist still remained stocked in markets until late 2010.[13] Updated logos, bottle labeling and can designs were also implemented at the same time.[14] At this time, the Sierra Mist drink was reformulated, which is sweetened with sucrose, instead of high-fructose corn syrup.

  Composition

Sierra Mist with the previous design (March 2010-August 2010) Present version of Sierra Mist packaging, introduced in August, 2010
Previous design (March 2010-August 2010)
Present version of Sierra Mist packaging, introduced in August, 2010

  Original formula

From 2000 until 2010 Sierra Mist was sweetened with high-fructose corn syrup, and its other ingredients were listed as carbonated water, citric acid, natural flavors, potassium benzoate, potassium citrate, ascorbic acid and calcium disodium EDTA.[15] Diet Sierra Mist is sweetened with aspartame and acesulfame potassium.[15]

  Sierra Mist Natural

In August 2010 PepsiCo replaced the original Sierra Mist namesake product with Sierra Mist Natural,[12] which is sweetened with sucrose (instead of high-fructose corn syrup) and contains four other ingredients: carbonated water, citric acid, natural flavor and potassium citrate.[16]

  Promotion and sponsorship

In 2005, a series of improv-based Sierra Mist commercials titled "Mist Takes" began airing. The commercials featured comedians Nicole Sullivan, Debra Wilson, Aries Spears, Jim Gaffigan and Michael Ian Black. In 2006, Kathy Griffin, Tracy Morgan and Guillermo Diaz joined the cast. Diaz and other members of the cast of Otro Rollo starred in the Spanish-language versions of the commercials.[17]

In December 2007, PepsiCo trademarked the names Sierra Mist: Undercover Orange and Sierra Mist Free: Undercover Orange. The two sodas launched under a limited-time release in the summer of 2008 (with the faces of Steve Carell and Anne Hathaway on their labels), serving as a marketing tie-in with the release of the Warner Bros. film Get Smart on June 20, 2008. Sierra Mist: Undercover Orange and Sierra Mist Free: Undercover Orange were both clear sodas, like regular and Diet Sierra Mist, but had a mandarin orange flavor.[18]

Sierra Mist is an official partner and sponsor of Major League Soccer and two franchises within the league, the New England Revolution and D.C. United.[19]

  Sierra Mist variants

  Current

Current Sierra Mist products
Name Dates of production Description
Sierra Mist Natural 2010–present Lemon-lime flavored soft drink made with natural lemon and lime flavors, real sugar and other natural ingredients.[8]
Sierra Mist (Fountain) 2000–present As of March 2012, Sierra Mist dispensed via soda fountains at restaurants and other retail food-service locations remains under the name "Sierra Mist", as it has not yet been converted to "Sierra Mist Natural." Fountain versions of Sierra Mist are the regular HFCS sweetened version due to the fact almost all soda fountans use HFCS and use the original formula of Sierra Mist.
Diet Sierra Mist 2000–present Lemon-lime soda containing 100-percent natural flavors and zero calories. Diet Sierra Mist contains sucralose and acesulfame potassium as its artificial sweeteners.[7][8]
Sierra Mist Cranberry Splash 2006–present Cranberry flavored Sierra Mist made with natural flavor and real sugar. Cranberry Splash is only available during the Winter holiday season.[9]
Diet Sierra Mist Cranberry Splash 2006–present A zero-calorie version of Sierra Mist Cranberry Splash made with natural flavors. Diet Sierra Mist Cranberry Splash contains artificial sweeteners.[9]
Diet Sierra Mist Ruby Splash 2009–present A zero-calorie Sierra Mist with ruby grapefruit flavors. Diet Sierra Mist Ruby Splash is made with all natural flavors and contains artificial sweeteners.[20]
Sierra Mist Strawberry Kiwi Splash 2012–present A Strawberry-Kiwi flavored soft drink made with natural flavors, real sugar and other natural ingredients.[21]

  Discontinued

Discontinued Sierra Mist products
Name Dates of production Description
Sierra Mist 1999–2010 Lemon-lime soda with lemon and lime flavors. Sierra Mist was replaced by "Sierra Mist Natural" in August 2010, although this variety of Sierra Mist remained stocked at many retailers until late 2010.[8]
Sierra Mist Free 2004–2008 Temporary name of Diet Sierra Mist.[7][8]
Sierra Mist Free Cranberry Splash 2007 Temporary name of Diet Sierra Mist Cranberry Splash.[22][23]
Sierra Mist Ruby Splash 2009–2010 Ruby grapefruit flavored Sierra Mist variety. Diet Sierra Mist Ruby Splash has been available since 2009, however the regular version was discontinued in 2010.[20]
Sierra Mist Lemon Squeeze 2007 Sierra Mist Lemon Squeeze was introduced in May 2007. This limited edition featured an extra bit of lemon taste and was only available through September 2007.[10]
Sierra Mist Undercover Orange 2008 Limited-edition orange flavored Sierra Mist released in conjunction with the film Get Smart. Sierra Mist Undercover Orange was only available during the summer of 2008.[24]
Diet Sierra Mist Undercover Orange 2008 A zero-calorie version of limited-edition Sierra Mist Undercover Orange.[24]

  See also

  References

  1. ^ a b c Ehrbar, Al (31 October 2005). "Breakaway Brands". CNN Money / Fortune. http://money.cnn.com/magazines/fortune/fortune_archive/2005/10/31/8359152/index.htm. Retrieved 14 January 2011. 
  2. ^ "Excerpt of PepsiCo 2001 Annual Report". PepsiCo, Inc.. http://www.pepsico.com/Annual-Reports/2001/mda_bus_segments.html. Retrieved 14 January 2011. 
  3. ^ "Lemon-Lime Update: Sierra Mist Grabs Share as Sprite and 7 Up Slide". Beverage Digest. http://www.beverage-digest.com/editorial/010928.php. Retrieved 2 December 2010. 
  4. ^ Enrico, Roger. The Other Guy Blinked, How Pepsi Won the Cola Wars. Bantam Books, 1986, hc, p. 154.
  5. ^ Howard, Theresa. "Off to the Un-Cola Races". Brandweek. http://findarticles.com/p/articles/mi_m0BDW/is_35_41/ai_65349208/. Retrieved 2 December 2010. 
  6. ^ Cirillo, Jennifer (10 January 2011). "Lemon-Lime Bubbly Goes Au Naturel". Beverage World. http://www.beverageworld.com/index.php?option=com_content&view=article&id=38752:lemon-lime-bubbly-goes-au-naturel&catid=34&Itemid=100001. Retrieved 14 January 2011. 
  7. ^ a b c "Diet Sierra Mist declares freedom". Beverage World. 15 December 2004. http://www.allbusiness.com/retail-trade/eating-drinking-places-eating/4130616-1.html. Retrieved 14 January 2011. 
  8. ^ a b c d e f Tanner, Steve (24 August 2010). "Review: Sierra Mist Natural". BevReview. http://www.bevreview.com/2010/08/24/sierra-mist-natural/. Retrieved 14 January 2011. 
  9. ^ a b c Tanner, Steve (16 September 2010). "Sierra Mist Cranberry Splash (with Real Sugar)". BevReview. http://www.bevreview.com/2010/09/16/sierra-mist-cranberry-splash-with-real-sugar/. Retrieved 14 January 2011. 
  10. ^ a b Tanner, Steve (24 May 2007). "Sierra Mist Lemon Squeeze". BevReview. http://www.bevreview.com/2007/05/24/review-sierra-mist-lemon-squeeze/. Retrieved 14 January 2011. 
  11. ^ "Pepsi to redesign core products icon". BevNet. http://www.bevnet.com/news/2008/10-13-2008-pepsi_redesign.asp. Retrieved 2 December 2010. 
  12. ^ a b Fredrix, Emily (7 October 2010). "PepsiCo giving away Sierra Mist Natural to show changes". USA Today. http://www.usatoday.com/money/industries/food/2010-10-07-sierra-mist-natural_N.htm. Retrieved 14 January 2011. 
  13. ^ Morran, Chris (7 September 2010). "Sierra Mist Ditching HFCS For Good, 7Up Getting Reformulated". The Consumerist. http://consumerist.com/2010/09/sierra-mist-ditching-hfcs-for-good-7up-getting-reformulated.html. Retrieved 14 January 2011. 
  14. ^ "Sierra Mist redesign". Brand Packaging. http://www.brandpackaging.com/Articles/JustOut/BNP_GUID_9-5-2006_A_10000000000000821080. Retrieved 2 December 2010. 
  15. ^ a b "Product Fact Chart: Ingredient Lists". PepsiCo, Inc.. 4 January 2011. http://pepsiproductfacts.com/infobycategory.php#chart. Retrieved 14 January 2011. 
  16. ^ "Pepsi Product Information". PepsiCo. 
  17. ^ Furman, Phyllis (10 April 2006). "Mist-Takes made again. New ads for Sierra Mist". NY Daily News. http://www.nydailynews.com/archives/money/2006/04/10/2006-04-10_mist-takes_made_again____new.html. Retrieved 2 December 2010. 
  18. ^ Brodesser-akner, Claude (6 May 2008). "Sierra Mist Looks to 'Get Smart'". Advertising Age. http://adage.com/madisonandvine/article?article_id=126889. Retrieved 2 December 2010. 
  19. ^ "Soft Drinks Take Their Sporting Chance". Just Drinks. 20 April 2004. http://www.just-drinks.com/analysis/soft-drinks-take-their-sporting-chance_id84945.aspx. Retrieved 2 December 2010. 
  20. ^ a b Tanner, Steve (30 April 2009). "Sierra Mist Ruby Splash / Diet Sierra Mist Ruby Splash". BevReview. http://www.bevreview.com/2009/04/30/sierra-mist-ruby-splash-diet-sierra-mist-ruby-splash/. Retrieved 14 January 2011. 
  21. ^ "Sierra Mist Natural Introduces Strawberry Kiwi Splash". http://www.pepsico.com/PressRelease/Sierra-Mist-Natural-Introduces-Strawberry-Kiwi-Splash-and-Adds-Some-Fun-to-Famil05292012.html. 
  22. ^ Tanner, Steve (9 November 2006). "Sierra Mist Cranberry Splash". BevReview. http://www.bevreview.com/2006/11/09/review-sierra-mist-cranberry-splash/. Retrieved 14 January 2011. 
  23. ^ Tanner, Steve (28 August 2007). "Coming Soon: Sierra Mist Free Cranberry Splash". BevReview. http://www.bevreview.com/2007/08/28/coming-soon-sierra-mist-free-cranberry-splash/. Retrieved 14 January 2011. 
  24. ^ a b Tanner, Steve (18 April 2008). "Review: Sierra Mist Undercover Orange". BevReview. http://www.bevreview.com/2008/04/18/review-sierra-mist-undercover-orange/. Retrieved 14 January 2011. 

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