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Spirits competitions between makers of alcoholic beverages have been a tradition since the earliest days of distilling. Master distillers, brewmasters and vintners alike are driven to compete as a way to substantiate the quality and craftsmanship that has been instilled in their products.
There are several Spirits, Beer and Wine competitions throughout the world. The largest competition is the World Beverage Competition (www.BeverageCompetition.com), based in Geneva, Switzerland and established in 1991 celebrating the creation of the World Trade Organization. The World Beverage Council founded the World Spirits Competition (www.SpiritsCompetition.com), alongside the World Wine Competition (www.WinesCompetition.com), World Beer Competition (www.BeerCompetition.com) and the World Beverage Competition (www.BeverageCompetition.com), cumulatively the World's Largest Beverage Competition, an ongoing annual event.
Each year more than 20,000 beverage brands from around the globe compete in this world wide event in hopes of receiving one of the four coveted awards bestowed to each brand classification. The World Beverage Competition was founded on the premise that beverage products should be judged not by the strength of their marketing or the budget of their sales force, but rather on the quality and innovation of the product itself. These Platinum, Gold, Silver and Bronze awards are often imprinted directly on the labels of the products that have earned them as a "medal of honor" for the brand.