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Dragons' Den (UK)

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Dragons' Den
Presented byEvan Davis
StarringDuncan Bannatyne
James Caan
Peter Jones
Deborah Meaden
Theo Paphitis
Rachel Elnaugh (Series 1-2)
Richard Farleigh (Series 3-4)
Doug Richard (Series 1-2)
Simon Woodroffe (Series 1)
Composer(s)John Watt
Country of originUnited Kingdom
No. of series7
No. of episodes44
(As of 16 July 2009)
Executive producer(s)Dominic Bird
Producer(s)Dominic Bird
BBC Manchester
Sony Pictures
Location(s)Pinewood Studios
Running time60 minutes
Original channelBBC Two
BBC HD (simulcast with BBC Two, 2009-present)
Picture format576i (2005-2008)
1080i (2009-present)
Original run4 January 2005 – present
External links
Official website

Dragons' Den is a British television series, hosted by Evan Davis, and was first broadcast on BBC Two on 4 January 2005. The format of the show is owned by Sony and is based on the original Japanese series, which has been sold around the world.



Contestants have what they perceive to be a viable and potentially profitable business idea but lack funding, or are already trading in their business but need additional funds for promotion or expansion. In the show, the contestants have an opportunity to present their business ideas to five wealthy entrepreneurial businesspeople, the "Dragons" of the show's title. They are required as part of their opening pitch to specify the amount of money they require from the Dragons. The rules stipulate that if they do not raise at least this amount from one or more Dragons, they must leave with nothing. In exchange for the investment, the contestants offer equity in their business, the percentage of which is also stipulated at the beginning of the pitch. If the Dragons see potential in the business idea or product, negotiations then take place around the amount of equity on offer, with the contestant having the opportunity to negotiate further, accept any offers, or simply walk away. Dragons can also offer a percentage of the money requested if they do not wish to commit the full amount, leaving the other Dragons free to do the same. This can lead to the contestant receiving the financial backing of more than one Dragon, with the benefit of a broader range of expertise. However, for this to occur, the contestant usually has to agree to relinquish a larger share in their business than they had first planned.

A Dragon who, having heard the pitch, does not wish to invest, must declare themself "out", implying that they leave the discussion. (However, on one occasion in series 4, Peter Jones continued to question an entrepreneur after his own declaration.) This concluding phase may range from a few minutes if the Dragons don't perceive the business plan as credible, to much longer when complex conditions are negotiated. The Dragons often ridicule contestants, on grounds that vary widely, but especially for over-valuation of their respective enterprises.

The programme was nominated for two BAFTA awards and an Royal Television Society award in 2007. The executive producer is Dominic Bird.

The Dragons

Series 1Series 2Series 3Series 4Series 5Series 6Series 7
Peter Jones
Duncan Bannatyne
Simon Woodroffe
Theo Paphitis
Rachel Elnaugh
Deborah Meaden
Doug Richard
Richard Farleigh
James Caan
The current Dragons are all together worth approximately £750 Million.

Other Dragons' Den programmes

A "Junior Dragons' Den" was broadcast on 16 November 2007 as a short special during Children in Need and involved young children and teenagers displaying their ideas. Items included a "Look for Loneliness" pack, with stickers, trophies and branded 'friendship' stops (£5000 was wanted) and also a selection of guinea pig and hamster houses (£1000 wanted).[1]

Dragons' Den 'Where Are They Now'[2] came in four episodes, showing how a selection of successful and unsuccessful contestants from the previous series had subsequently fared in their businesses. The first episode covered the first and second seasons. The second episode covered the third and fourth seasons, but focused mainly on Levi Roots' Reggae Reggae Sauce. The third episode showed more from the third and fourth seasons, but focused in particular on the iTeddy. Finally the fourth two-parter episode focused on the third season.


Series One (6 episodes)
DragonNo. of Investments
Peter Jones3
Duncan Bannatyne2
Simon Woodroffe1
Rachel Elnaugh4
Doug Richard2
Series Two (6 episodes)
Peter Jones3
Duncan Bannatyne1
Theo Paphitis4
Rachel Elnaugh1
Doug Richard0
Series Three (8 episodes)
Peter Jones2
Duncan Bannatyne2
Theo Paphitis4
Deborah Meaden4
Richard Farleigh2
Series Four (6 episodes)
Peter Jones4
Duncan Bannatyne3
Theo Paphitis5
Deborah Meaden4
Richard Farleigh5
Series Five (9 episodes)
Peter Jones5
Duncan Bannatyne4
Theo Paphitis6
Deborah Meaden6
James Caan6
Series Six (8 episodes)
Peter Jones6
Duncan Bannatyne4
Theo Paphitis5
Deborah Meaden4
James Caan5
Series Seven (7 episodes)
Peter Jones6
Duncan Bannatyne2
Theo Paphitis5
Deborah Meaden3
James Caan4

Successful pitches

EpisodeFirst ShownEntrepreneur(s)Company or Product NameMoney requested/£Description of Company or ProductInvesting Dragon(s)Website
Series One, Episode 14 January 2005Charles EjogoUmbrolly150,000Multimedia vending unit selling umbrellas and advertsDuncan Bannatyne & Peter Jones[1]
Series One, Episode 211 January 2005Tracey GraileyGrails Ltd120,000Tailor-made suits for businesswomenDoug Richard & Rachel Elnaugh[2]
Series One, Episode 318 January 2005Tracey HerrtageLe Beanock54,000A beanbag hammockRachel Elnaugh[3]
Series One, Episode 318 January 2005John & Phillip PettyIV Cam50,000A 3D measuring system using camera technologyPeter Jones and Doug Richard[4]
Series One, Episode 425 January 2005Paul ThomasMycorrhizal Systems75,000Land for a truffle farmSimon Woodroffe[5]
Series One, Episode 51 February 2005Elizabeth GaltonElizabeth Galton Ltd110,000Custom-made jewelleryDuncan Bannatyne & Rachel Elnaugh[6]
Series One, Episode 68 February 2005Nik RawcliffSnowbone75,000Handle attachment for snowboardsRachel Elnaugh[7]
Series One, Episode 68 February 2005Hugh GwytherWonderland175,000High end fashion and culture magazinePeter Jones[8]
Series Two, Episode 115 November 2005Dominic KillingerSquare Mile150,000Wireless broadband supplier to UK marinasTheo Paphitis & Peter Jones[9]
Series Two, Episode 222 November 2005Danny BampingBedlam Puzzles100,0003-D puzzlesRachel Elnaugh & Theo Paphitis[10]
Series Two, Episode 329 November 2005Julie WhiteTruly Madly Baby75,000Unique baby productsPeter Jones[11]
Series Two, Episode 513 December 2005Paul CockleThe Generating Company160,000Contemporary circus showsPeter Jones & Theo Paphitis[12]
Series Two, Episode 620 December 2005David LeesMode Al225,000Custom furniture to house technologyTheo Paphitis & Duncan Bannatyne[13]
Series Three, Episode 13 August 2006James SeddonEggxactly75,000Water free egg cookerRichard Farleigh & Peter Jones[14]
Series Three, Episode 210 August 2006Gary TaylorAlpine Cleaning200,000Franchised HGV cleaning serviceDeborah Meaden & Theo Paphitis[15]
Series Three, Episode 317 August 2006Matthew HazellFirst Light Solutions100,000A sonar based man-overboard detection systemRichard Farleigh[16]
Series Three, Episode 424 August 2006Ian ChamingsMixAlbum150,000Dance download site with digital mixing softwareDeborah Meaden & Theo Paphitis[17]
Series Three, Episode 531 August 2006Richard Lee & Daren DuraidiDr Cap150,000Chain of shops selling baseball capsDuncan Bannatyne[18]
Series Three, Episode 67 September 2006Stephen BellisNuts Poker League50,000 (But received 65,000)Pub based tournament poker leagueTheo Paphitis & Deborah Meaden[19]
Series Three, Episode 714 September 2006Peter SesayAutosafe100,000A seat-belt height adjusterPeter Jones & Duncan Bannatyne[20]
Series Three, Episode 821 September 2006Ian Daintith & Richard AdamsCoin Metrics200,000Technology to monitor cash operations for slot machinesDeborah Meaden & Theo Paphitis[21]
Series Four, Episode 17 February 2007Levi RootsReggae Reggae Sauce50,000Spicy BBQ sauceRichard Farleigh & Peter Jones[22]
Series Four, Episode 17 February 2007Anthony Coates-Smith & Alistair TurnerIgloo160,000Specialist chilled and frozen transport servicesDuncan Bannatyne & Richard Farleigh[23]
Series Four, Episode 214 February 2007Imran HakimiTeddy140,000Classic teddy bear with integrated media technologyPeter Jones & Theo Paphitis[24]
Series Four, Episode 321 February 2007Roger HindRotamate85,000A clothes airer that protects washing from the rainDeborah Meaden & Richard Farleigh[25]
Series Four, Episode 321 February 2007Denise HuttonRazzamataz85,000A chain of dance, drama and singing schools for childrenDuncan Bannatyne[26]
Series Four, Episode 428 February 2007Christian LaneFoldio80,000Stationery folder that halves size of paper without creasingTheo Paphitis[27]
Series Four, Episode 428 February 2007KC JonesFoot Deodoriser100,000Sanitiser that kills bacteria within shoesDeborah Meaden & Richard Farleigh[28]
Series Four, Episode 57 March 2007Chris HainesSafe-T-First95,000Emergency lightDeborah Meaden & Theo Paphitis[29]
Series Four, Episode 57 March 2007David PybusScents of Time80,000Perfumes from historical times which are re-created for todayPeter Jones & Theo Paphitis[30]
Series Four, Episode 621 March 2007Peter Ensinger & David BakerStandby Saver100,000Device which turns off standby appliances completelyAll five dragons[31]
Series Five, Episode 115 October 2007Celia Norowzian & Ian ForshewBeach Break Live50,000Events companyPeter Jones[32]
Series Five, Episode 115 October 2007Laban RoomesMidas Touch60,000Mobile gold plating serviceJames Caan[33]
Series Five, Episode 222 October 2007Sarah Luyoudoodoll35,000Personalizable dollDeborah Meaden[34]
Series Five, Episode 222 October 2007Emmie Matthews & Ed StevensGaming Alerts200,000Gaming referral websiteTheo Paphitis[35]
Series Five, Episode 329 October 2007Mark ChampkinsConcentrate Design100,000Products that help children at schoolPeter Jones[36]
Series Five, Episode 45 November 2007Max McMurdoReestore50,000Functional pieces of furniture from waste objectsDeborah Meaden & Theo Paphitis[37]
Series Five, Episode 45 November 2007Jamie JenkinsonCush'n'Shade100,000A fold-away screen that acts as a cushion and sun shadeDeborah Meaden and Peter Jones[38]
Series Five, Episode 519 November 2007Shane Lake and Tony CharlesHungryhouse100,000An online takeaway ordering serviceJames Caan & Duncan Bannatyne[39]
Series Five, Episode 626 November 2007Ian HelmoreSteri Spray145,000UV Sterilising system for shower headsDeborah Meaden & Theo Paphitis[40]
Series Five, Episode 626 November 2007Mark and Eleanor DavisCaribbean Ready Meals100,000Caribbean ready meals made using genuine Jamaican and Trinidadian recipesJames Caan & Duncan Bannatyne[41]
Series Five, Episode 73 December 2007Sammy FrenchFit Fur Life100,000A dog treadmillJames Caan[42]
Series Five, Episode 73 December 2007Jerry Mantalvanos & Paul MerkerJPM Eco Logistics100,000Environmentally friendly haulage companyDeborah Meaden & Theo Paphitis[43]
Series Five, Episode 811 December 2007Peter MouleElectroExpo, Chocbox150,000Plastic housing that protects cable connectionsDuncan Bannatyne and James Caan[44]
Series Five, Episode 918 December 2007Amanda Jones & James BrownRed Button Design50,000A water transport, sanitation and storage device for the developing worldAll five dragons[45]
Series Six, Episode 121 July 2008[[Jamie Turner[3]]]Hamfatter75,000A music bandPeter Jones[46]
Series Six, Episode 121 July 2008Julia Charles & Amy GoldthorpeD4M Ltd75,000Events management companyDuncan Bannatyne & James Caan[47]
Series Six, Episode 228 July 2008Victoria McGraneNeurotica56,000 (But received 75,000)Fashion designerPeter Jones[48]
Series Six, Episode 34 August 2008Ming YunLight Emotions40,000Glow in the dark productsPeter Jones[49]
Series Six, Episode 34 August 2008Michael CottonDDN Ltd250,000Misfuelling prevention deviceTheo Paphitis and Deborah Meaden[50]
Series Six, Episode 411 August 2008Charlotte Evans & Caroyln JarvisBuggy Boot80,000Storage solution for pushchairsDeborah Meaden[51]
Series Six, Episode 411 August 2008Andrew HarsleyRapstrap150,000Waste-free cable-tieDuncan Bannatyne & James Caan[52]
Series Six, Episode 518 August 2008Neil & Laura WestwoodMagic Whiteboard100,000Portable whiteboard in the form of a rollTheo Paphitis and Deborah Meaden[53]
Series Six, Episode 518 August 2008Guy Unwin & Caroline KavanaghPlanit Products200,000ToastabagsJames Caan[54]
Series Six, Episode 625 August 2008Guy PortelliGuy Portelli Sculpture Studio70,000 (but received 80,000)Collection of 18 sculpturesJames Caan, Peter Jones & Theo Paphitis[55]
Series Six, Episode 625 August 2008Raymond SmithMagic Pizza50,000Device designed to eliminate a 'soggy middle'Theo Paphitis & Peter Jones[56]
Series Six, Episode 71 September 2008Dominic Lawrence, Simeone Salik & Janice DaltonBlindsinabox Ltd40,000Temporary, easy to install blindsDuncan Bannatyne & James Caan[57]
Series Six, Episode 71 September 2008Christian Richardson & Rachel WatkynTiny Box53,000Unique recycled packaging companyTheo Paphitis & Peter Jones[58]
Series Six, Episode 88 September 2008Paul TintonProWaste Management Services200,000Construction waste recycling serviceDuncan Bannatyne & Deborah Meaden[59]
Series Seven, Episode 115 July 2009Rupert Sweet-EscottSweet-Escott Aviation Ltd80,000An aviation renewable energy supply companyJames Caan[60]
Series Seven, Episode 115 July 2009Steve SmithTrueCall Ltd100,000A device to stop nuisance phone callsPeter Jones[61]
Series Seven, Episode 222 July 2009Richard Enion & Michael DavisBassToneSlap50,000High energy drumming performance for corporate team buildingPeter Jones & Theo Paphitis[62]
Series Seven, Episode 222 July 2009Sharon WrightMagnamole Ltd50,000 (But received 80,000)A device to thread cables through cavity wallsDuncan Bannatyne & James Caan[63]
Series Seven, Episode 329 July 2009Lawrence Webb & Frank DrewettLid Lifters50,000A labour-saving device for lifting wheelie bin lidsPeter Jones[64]
Series Seven, Episode 329 July 2009Oliver Richmond & Toby RichmondServicing Stop100,000A bespoke nationwide car servicing companyDeborah Meaden[65]
Series Seven, Episode 45 August 2009Tony Earnshaw & Stephen PearsonsUK Commercial Cleaning100,000Commercial cleaning companyDuncan Bannatyne[66]
Series Seven, Episode 45 August 2009Karen O'Neill & Karen CoombesKCO Inline Ice Skating Ltd100,000New inline skate that allows dancers to perform ice-dancing moves on all surfacesTheo Paphitis[67]
Series Seven, Episode 512 August 2009Carol SavageMyDish.co.uk100,000Online community for people who love food and cooking and want to share recipes with their friends and familyDeborah Meaden[68]
Series Seven, Episode 512 August 2009Jane RafterSlinks75,000Sandals for every occasion: one base with a selection of interchangeable uppersTheo Paphitis & James Caan[69]
Series Seven, Episode 619 August 2009Jason RobertsTech21150,000Protective cases for laptops, mobile phones etc. using a material called D30Peter Jones & Theo Paphitis[70]
Series Seven, Episode 726 August 2009Michael PritchardThe Anyway Spray125,000Invention that allows every last drop of liquid to be used in multi-directional household product spraysTheo Paphitis & Peter Jones[71]
Series Seven, Episode 726 August 2009Kay RussellPhysicool Ltd100,000Invention that reduces the temperature after a badage has been applied to an injured areaDeborah Meaden[72]
Series Seven, Episode 82 September 2009Michael LeaEarle's100,000Food truck franchise that sells hot and cold foodsPeter Jones[73]
Series Seven, Episode 82 September 2009David & Patti BaileyMotor Mouse100,000Wireless mice shaped like famous sports carsJames Caan[74]

SeriesSuccessful pitchesTotal money invested
Series One8£809,000
Series Two5£710,000
Series Three8£1,040,000
Series Four10£975,000
Series Five14£1,540,000
Series Six14£1,439,000
Series Seven15£1,410,000
Grand Total74£7,923,000

Successful failures

Some contestants have gone on to success with their products despite being turned down by the Dragons. Examples include Destination London, a board game.[4] The Tangle Teezer, a hairbrush designed to smooth knotted hair.[5] and Trunki, travel luggage designed for children[6] .


In 2005 Rachel Elnaugh's company went into administration; the remaining assets were bought by Peter Jones and Theo Paphitis, two of Elnaugh's fellow dragons. Although Elnaugh was at the helm before and at the time of the company's failure, she blames the problems on the actions of the last CEO whom she appointed in 2002, whilst she took a non-executive role.[7]

As a result of disputes with various Dragons, and the resulting uncomfortable position of the BBC if it allowed a perceived "failed" business person to be on a business panel, she agreed to leave the Dragons' Den panel.

In September 2006, in an investigation by the Sunday Mirror newspaper, it was claimed that most of the deals were unfulfilled after the programmes were shot. The article claimed that the Dragons either pulled out of the deals over minor technicalities, deliberately offered heavily unfavourable terms to the entrepreneurs in an effort to make them withdraw, or simply broke off all contact with them after the recording. The UK Dragons defended their record, with Duncan Bannatyne saying: "We don't hand over money to people who don't tell the truth.", while Theo Paphitis added: "I kept up my end of the bargain. The show is not about a cash prize, it is about us pledging to invest. But people must tell the truth. Simple." A BBC spokesman said: "After the initial agreement is made on camera, both parties enter a period of due diligence. Sometimes during this period the deals fall through."[8] In fact, the BBC has never made a secret of this, with follow-up programmes admitting that many deals ultimately fell through.

It was announced on 21 May 2007, that Richard Farleigh had been dropped from the series. The Daily Mail suggested he may have been dropped in order to have a new dragon from an ethnic minority. Farleigh said, "It would be disappointing if that was the reason - rather than anything fundamental - if it was because I was the wrong colour. I don't know why this has happened and I am very disappointed and bemused - I wasn't expecting it because all the feedback I got was very positive. I had even moved back to the UK to focus on commitments for the show. I am gutted that I have not been invited back."[9] James Caan, a Pakistani-born venture capitalist, founder of Hamilton Bradshaw replaced Farleigh in series five.


External links


All translations of dragons_ den (uk)

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