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definition - elf on the shelf

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Elf on the Shelf

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Elf on the Shelf is a Christmas tradition begun in the 1970's by Carol Aebersold[1]. The tradition began when Aebersold's children became curious about how Santa was able to determine who was naughty and who was nice. Aebersold answered their question by introducing her children to a toy elf and explained to them that the elf was one of Santa's scouts and that every night he made a trip to the North Pole to report on their behavior. Every morning, after completing his journey, the elf was found in a different location in their house.

In 2004, Elf on the Shelf: A Christmas Tradition became a registered trademark when Aebersold and her daughter, Chanda Bell, decided to share their family's tradition. It saw limited distribution in 2005, 2006, and 2007, but increased in popularity after winning the 2008 Learning Express Best Toy Award for "Best Book."[2] In 2009 it became one of the top selling holiday items in the United States, as well as the number one best selling item on Barnes and Noble's website[3], and was featured in the December 09 issue of Southern Living[4], Disney's family.com[5], and Holidash.

Each Elf on the Shelf package consists of a vintage-style plastic elf and an accompanying book, written in rhymes, which explains the purpose of the elf, written by Aebersold and Bell, and illustrated by Coe Steinwart.[6]

References

  1. Aebersold, Carol and Chanda A. Bell. Elf on the Shelf: A Christmas Tradition. CCA and B: Kennesaw, GA. 2005.
  2. http://www.elfontheshelf.com/indexnf.php?id=about
  3. Andriani, Lynn. http://www.publishersweekly.com/article/ca6709882.html. Dec 4, 2009.
  4. "The Ultimate Southern Living Gift Guide." Southern Living. Dec 2009. Print.
  5. http://family.go.com/newsletters/dreamteam/elfontheshelf/
  6. http://search.barnesandnoble.com/Elf-on-the-Shelf/Carol-V-Aebersold/e/9780976990703/?itm=1&USRI=elf+on+the+shelf

 

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